Dr. Noorshella Che Nawi is an Associate Professor at Universiti Malaysia Kelantan (UMK), Malaysia. She is working with UMK (a local university in Malaysia) for more than 14 years and has an experience in teaching and learning. She is also active in research and consultant work and she is a recognizable scholar at UMK. Her research interest in technology management, women entrepreneurship, sustainable entrepreneurship, and marketing. She formerly was a Director for the Global Entrepreneurship, Research, and Innovation Center (GERIC) and Deputy Dean for the Faculty of Entrepreneurship and Business.